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What is Search Engine Optimization?

(SEO) Definition Search engine optimization, also known as “SEO,” is an umbrella term for many activities performed by digital marketers to increase visibility in search results, improve rankings in SERPs (search engine result pages), and improve user experience for users…

What is social media marketing?

You’ve likely heard the term social media marketing thrown around a lot, but what does it actually mean? Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential…